Party Leaders on YouTube from April 6 to April 13, 2007

Highlights of last week

Olivia Chow’s Pet Project Takes Off, Green Party Candidate Raises the Bar, Quebec Political Videos Push Satire

• Olivia Chow’s own YouTube Video [1], uploaded in concert with a press release supporting her call for pet food regulation, topped the most viewed videos of the week. The video was viewed just over 1500 times last week after media reported the video on April 6.
• The Green Party candidate in Peterborough released some of the most polished campaign style videos this week [2]. The videos – highlighted on the party website -- provide early indications of the party’s communication and campaign strategy. Unlike the other national parties, the Greens are highlighting blog content on their website in order to communicate a more grassroots style campaign. The Greens are the only party that restricts information flow from their official website (via the popular RSS web format) to selected “Green” bloggers. Total viewers for “Elizabeth May” tagged videos, however, remain much lower than the other federal leaders.
• The Prime Minster’s speech at Vimy Ridge [3] topped his videos on YouTube this past week (998 views).
• Liberal video-bloggers continue to post critical videos of Harper. The most recent video to crack the top five ranking received 570 views for the last week. Find the video here [4].
• Gilles Duceppe tagged videos continue to provoke the most laughs of all YouTube political videos in Canada. A Quebec blogger’s long, relatively dry interview, was recently re-edited into a Monty Python inspired treatment of Ducceppe [5].

Party Leaders on YouTube from April 6 to April 13, 2007

Stephen Harper

Title	Affiliation	Tone	Upload Date	Views Last Week
Stephen Harper Speaks At Vimy Ridge [3]	Conservative	Positive	April 11, 2007	998
RBO - Bye Bye 2006 - Stephen Harper - Holiday Inn [6]	Unknown	Negative	March 24, 2007	610
True story, Real Life [7]	Unknown	Neutral	January 17, 2007	574
Mr. Harper's Opus [4]	Unknown	Negative	April 11, 2007	570
price is right [8]	Liberal	Negative	April 2, 2007	505

Stephane Dion

Title	Affiliation	Tone	Upload Date	Views Last Week
RBO - Bye Bye 2006 - Codeine - Stephane Dion [9]	Unknown	Negative	March 22, 2007	825
price is right [8]	Liberal	Positive	April 2, 2007	505
The Next Generation [10]	Conservative	Positive	April 7, 2007	281
money [11]	Liberal	Positive	April 1, 2007	278
Not A Leader [12]	Conservative	Negative	January 29, 2007	235

Gilles Duceppe

Title	Affiliation	Tone	Upload Date	Views Last Week
Dieu Crea Laflaque ( Jour de l'an ) [13]	Unknown	Negative	January 3, 2007	166
Un Noël politique [14]	Unknown	Neutral	December 23, 2006	79
ANDRE BOISCLAIR GILLES DUCEPPE BERNARD LANDRY PHOTO MONTAGE [15]	Unknown	Negative	March 19, 2007	69
L'André-Boisclairisateur [16]	Unknown	Neutral	December 16, 2006	56
The day Jean Chretien snapped [17]	Unknown	Negative	December 24, 2006	54

Jack Layton

Title	Affiliation	Tone	Upload Date	Views Last Week
NDP MP Olivia Chow calls for pet food regulation in Canada [18]	NDP	Positive	April 6, 2007	1541
Olivia Chow's Green House Tour [19]	NDP	Positive	November 25, 2006	391
Jack Layton Slip ( Big Ass ) [20]	unknown	Negative	December 5, 2006	304
Stephen Harper - The UNTOLD Story [21]	Conservative	Negative	February 11, 2007	299
Jack Layton and the Gift-Concert of Handel's Messiah [22]	NDP	Positive	December 15, 2007	226

Elizabeth May

Title	Affiliation	Tone	Upload Date	Views Last Week
Stephen Harper - The UNTOLD Story [21]	Conservative	Negative	February 11, 2007	299
Green Party supports fight against strip mining [23]	Lobby Group	Positive	February 15, 2007	58
Green Party leader Elizabeth May challenges Peter McKay [24]	Unknown	Neutral	March 19, 2007	40
Elizabeth May Profile [25]	Unknown	Neutral	February 15, 2007	36
Green Party leader Elizabeth May [26]	Unknown	Positive	February 1, 2007	33